From large corporate brands to small businesses, they all take advantage of social media. So why aren’t you? Social media is quickly becoming one of the most important aspects of digital marketing and enables your business to reach millions of customers worldwide.

1 Improved brand awareness

Social media is one of the most stress free and profitable digital marketing platforms that can be used to increase your businesses visibility. The more people who know about your business the more chance you have of getting new customers. Setting up up social media accounts and publishing posts enables you to promote your business for free to a wide range of potential customers.

2 Posting content

It does take time to build up a following so don’t get disheartened. Post content that people will like, share and comment on is the best way to start growing your audience. When people comment, like or share your posts their friends and followers see your posts. This allows their friend and followers to like, comment and share and therefore increases your audience.

An important rule when posting on social media is not to focus entirely on your products or services. Social media is about being social. In order to gain the most interest, make sure your posts are engaging to a wider audience, you can post or share funny memes to increase other people enjoyment of social media. Doing this, more users will notice you, follow you and like your page.

3 Cost effective

For an advertising strategy, social media is possibly the most cost effective digital marketing platform available. Signing up is free on social networking platforms which allows you to create posts promoting your business. The only cost involved is your time. For just a few hours per week over 90% of marketers claimed that their social media marketing efforts’ greatly increased their businesses brand visibility.

4 Business influence

Word of mouth drives up to 50% of purchasing decisions. When people start talking about your business on social media you are building brand awareness and credibility. Word of mouth is a very powerful way to build trust around your products or services. Strong relationships with key influencers can help you achieve bigger visibility in key networks.

An influencer is someone who has the public’s ear of is seen as an authority on a particular subject, this can be a blogger, an author or a celebrity.

5 Customer engagement

Social media gives you the opportunity to interact directly with your customers and followers; this also gives them the chance to interact directly with your business. If you want customers and followers to be engaged you have to engage with them. Stay active on social media and respond to comments or questions on your own social media posts in a way that appropriate to your business.