The Blog

Latest news hints & tips

Filter by Categories

Vital SEO first steps for a new website

Published on November 27 2016 By

vital SEO first steps for a new website


Vital SEO first steps for a new website


Theres no doubt that producing and new website and getting it visible in search engines in a very daunting task. Producing a website is time consuming but theres no point in producing a beautiful website that no one can see.

SEO is the biggest obstacle any online business will face. Knowing the SEO basic tips will help you start out in the right direction. Not understanding can leave your website in the dark, no clicks = no sales.

The reality is that SEO is not rocket science. Understanding the basics and implementing these into your website design at the start can save you hundreds of pounds and save months of work. We have put together some vital SEO tips which you can implement at the start of your website design, using these tips will start your new website off in the right direction.

So if you are just getting started with a new website, this post provides the basic guidelines to getting a solid SEO start although most of these are aimed at people who are familiar with web design and editing code, the basics can be implemented by any level of experience.


What are search engines looking for?


Search engines like Google want to direct users to websites and content that are relevant to what people are searching for. But how is relevancy determined?

There are four main elements that search engines look for when determining which site is more relevant and should show up higher in search engine results pages.

  • Content: Is the content relevant to what the user is searching for?
  • Performance: Does the site load fast and does it work properly?
  • Authority: Is the content useful enough to link to or do other authoritative sites use that website as a reference or cite the information that’s available?
  • User experience: How does the site look and behave? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

An authority site is a very high quality website that is respected by knowledgeable people in its industry.

Bounce rate, is a measure of people who bounced off a single page (i.e., they did not visit any other pages within your website).

These are the most important elements you need to focus on when optimising your site. Here are the vital SEO steps you need to follow to make sure your site has what search engines are looking for.


Tip 1: Choose a great domain name


Choose the best possible domain name for your new website. When selecting the domain name you need to think about:

Spelling: is your website domain name easy to spell? Is the domain name easy to misspell, if so people who are searching for you could misspell and end up on another website. Registering multiple domain names that are similar to your can help reduce the risk of this. Read Why you should register another domain name to find out more about this.

Branding: You should use your company brand name as your domain name. People will give you more credibility if you have a branded domain name such as as opposed to a gimmicky domain name. Use our Domain Search Tool to find alaviable domain name for your new website, or more domain names for your current website.

Keywords: Having the keywords you would like your website to rank in the search results for is not as important as it use to be. In 2012 Google released its EMD (Exact Match Domain) update. This was done to prevent low quality domain names which had the exact keywords listed in their domain name from dominating the search results. Although it’s still important to have your keywords within your websites page names its not worth stressing over if you cannot get them in your main domain name. We will cover more on website page names later.


Tip 2: Keyword research


Before you start building your website, naming pages and adding content you need to do some keyword research. Keyword research allows you to find out what words you customers are using in order to find companies providing the products or services you are offering.

Keyword research needs to be preformed for each page that will be located on your website. For each page ask yourself the following questions.

  • What is my page about? Write a short description of your page, as your write this you will be able to see the main key points you are wanting to emphasise, these key points form the basis of your keywords.
  • What is the main goal for my page? If your main goal for the web page is to sell products of services you can then focus more on the keywords for that product or service. This allows you to narrow down the generic key words you produced in step one to more focused keywords that you need to target.

There are lots of keyword search tools available, a simple Google search will list a number of free tools. One of the best options is Google suggest. Start by entering one of your keywords in Google and Google will auto suggest a few keyword phrases that you can include as your keywords in your website.

When writing the content for your webpage you need to include these keywords or keyword phrases a few times. Make sure you are not just adding them for adding them sake. Your webpage content must be well structured and well written. Content is Key for SEO. We cover more on this in the next SEO tip.


Tip 3: Content for SEO

When we say content we mean anything thats written on your webpage for your visitors to see. If you have done some research on search engine optimisation (SEO) you will have come across the phrase content is key. Content is the main factor in search engine optimisation and should be the main focus off your website design steps.

Search engines will crawl your website and pages within your website, as they do this they extract the content off your webpage. Once they have your webpage content they then try to figure out what your webpage is about and what keywords your website should rank for in the search results.

Always write for your customers first and search engines second. Your content should be engaging for your customers. If the content does not engage your visitors then you will not be able to turn these visitors into sales, so how you rank in the search engines is pointless. Do not compromise you content for SEO friendly content.

When writing content for you webpage you need to page extra attention to the following.

  • Title:Write a catch title that will grab your visitors attention.
  • Topic: Every page needs to have its own topic. Make sure you do not optimise more than one page for the same topic.
  • Quality: Make sure you content is useful, ask yourself why your page is trying to answer and write the content that covers your page topic.
  • Length: A good page content should be at about 500 words long. The idea is to answer the questions the visitor will be on your webpage looking for.


Tip 4: Page names


You may not have found the perfect domain name that says what you offer and who you are. As we said previously this is not worth stressing over. Page naming is still important even since Google released its EMD (Exact Match Domain) update. This is not such a string factor like it used to be but its still a factor. When creating your folder structure for your website save the page as something meaningful.

For example if we were looking at an Air Conditioning company the covered a large part of the country and wanted to offer services in the main areas we could save a page in a folder Liverpool. The webpage in that folder can be about the services they offer clients in the Liverpool area. To search engines your domain name would look like this.

The webpage Title can be My Company name in Liverpool and if we have the content on the page about the services offered for clients in Liverpool then the main keyword phrase would be Air Conditioning Liverpool.

Page naming is still a key factor, it allows you to have your keywords in the page name, page title and page content, and as long as you have good content on your page you stand a strong chance of getting your website ranking high in the search engines.


Tip 5: Blogs


A blog on your website or a news section is a good way to keep you website updated with new and interesting content. This also adds more pages to your website so greater chance visitors will come across your website. When people do come across your website they also see that you continually update and engage with them. This then encourage that to come back.

As more people come across your blog/News posts theres more chance your webpage will be shared across social media and other website will link back to your webpage. We will cover more about back links and their importance shortly.

When creating a custom blog for a website many people do not include the function of customer page names. For example many blogs webpage urls look like this.

Although this is perfectly acceptable the domain name does not really tell us much. Although keywords in the domain name are not the main factor they still are a factor so this blog owner is missing out on a vital step in search engine optinisation.

Lets take a look at this blog page url.

Here we have are main keywords for the webpage included in the domain name, in our title and in the content off our page. If you are having a developer build your blog or news section make sure that they include this simple function into the design for you.


Tip 5: Back links


Links back to your website are an important factor for search engine optimisation. This gives search engines an indication of what content people find relevant and interesting.

Some people get confused by back links, getting back links is not just a case of more is better, its about the quality of the back links. You should write good content and get authority websites to link back to your website and pages within your website.

Your link building strategy should include the following.

  • Creating engaging purposeful content that is so useful and engaging that people want to link to it and share it with others.
  • Promoting your content via social media for example so that it reaches the right people who will be motivated to link to your content and share it online.
  • Building relationships with influencers and convincing them that your content is of a high enough quality to share.

We will cover more about building links in another blog post.

There are more points to cover for getting your site ready to publishing to the web and search engine optimisation and will cover these more in another blog post. The next step is to optimize your website code for search engine optimisation.

All prices exclude VAT. Terms and conditions apply.
* Acceptable Use Policy (AUP) Terms apply.